Concept Creation
In this project, I created the concept for a series of truck designs for delivering ingredients to fast-food style restaurants around New Zealand. The designs needed to be generic and not highlight any specific companies.
As one of New Zealand's largest privately family owned and operated food service distribution businesses, Service Food NZ is a well-established brand with a massive logistics network. To reflect the company's vision and values, I created a concept focusing on the ingredients rather than the final meals. The various food ingredients, reflected the company's extensive product range and their dedication to providing a diverse range of high-quality food products.
Overall, my aim was to create a cohesive concept that effectively showcase Service Food NZ's brand values while also maintaining a generic, non-specific look that would be suitable to be parked outside a wide range of fast-food restaurants throughout New Zealand.